Today marks the launch of my first Kickstarter Campaign. Whoa.
I’m turning to crowdfunding to finance the writing of my first work of fiction. Why crowdfunding? Last year I did a bit of research on the big bad world of publishing and saw that my chances of making it past the gatekeepers were as slim as can be. Why?
I’m not a cool kid. I don’t have a massive readership. I don’t have a viral social media account. I’m not a subject matter expert in anything a sales department would consider worth pursuing. I’m a 43 year-old mom who can’t dress, doesn’t wear make-up and has spent the last 20 years of her life having babies and seeing them through infancy, childhood and young adulthood relatively unscathed. I don’t live near a hub of book publishing. I don’t have contacts or anyone to champion me: I’m a one-woman-show with a 9-piece opening act.
What I do have is a committed core of readers, 5 years of compulsive writing, a high threshold for pain and a creative brain. I have a Master’s Degree relevant to the topic of my novel — law and biomedical ethics — and I completed said Master’s Degree with 5 children underfoot. In other words, I can write, I can absorb information and I can process it with one hand while caring for my family with the other. I don’t think I can convince a publisher that a stay-at-home mother of 9 children is a project worth backing but I know that you — my readers and supporters — know.
Please consider visiting my Kickstarter page. My goal is to raise $3000 to fund the writing of my novel. All the details and rewards are written on my Kickstarter campaign page. Kickstarter is an all-or-nothing proposition: your pledges are only realized if I reach my fundraising goal. I created the $15 reward with my Fearless Family Life readers in mind: $15 backers get updates on the novel’s progress plus an exclusive copy of my e-book Unsolicited Advice: Essays from the trenches of parenting. This e-book was put together using blog posts on a variety of topics, from meal time to potty training, teenagers, attachment parenting, sleep and social media. These are some of my most shared blog posts, now available exclusively to my Kickstarter backers.
By my simple calculation, I need 200 people to commit to the $15 e-book to fully fund my campaign. This goal is ambitious but realistic: the Fearless Family Life Facebook page has over 400 followers, I have as many Facebook friends and close to 1000 Instagram followers. I can probably get 200 backers if I put my back into it. The challenge, of course, is that my written material has been available for free for the last 5 years. Convincing people that something they’ve been getting for free is worth paying for is an uphill battle. My hope is that my readers will see the value of the time, love and hard work I poured into writing these posts.
This is my appeal to you today: If I ever wrote something that touched you, motivated you or lifted you up, please try to put a dollar value on the insight you have gained reading my blog and consider pledging this amount to my Kickstarter Campaign. If you are not in a position to pledge anything, please share this blog post and encourage your friends and family to visit the blog and the Kickstarter page. The project backers are the tip of the reader pyramid: I need to reach a wide base of readers to get the 200 backers I need to push this project forward. If you cannot pledge your hard-earned cash, your participation in reaching this wide base of readers is worth more than you can imagine.
Please check it out!